by Damon Webb | Jun 20, 2017 | News
Going deeper Many marketers talk about targeting ‘Millennials’ as if these are a ubiquitous group. The reality is that the demographic which today is given the name ‘Millennials’, in former times was called “Boomers”, Gen X, Gen Y, or any other catchy...
by Damon Webb | Jun 4, 2017 | News
Looking beyond ‘Millennials’ as a target sector In this article we take a look at the new Haagen Daz brand direction, in the context of the original ‘values’ based launch strategy – and deeper understanding of what drives ‘Millenial’ behaviour. (click link below to...
by Damon Webb | May 31, 2017 | News
Three worlds At Public we operate with a unique insights platform based on Values – the nest of beliefs and motivators which drive people’s attitude and behaviour to a given situation or stimulus. These insights have been established, tested and proven over the last...
by Damon Webb | May 31, 2017 | News
The value of values Why do people behave the way they do? What makes them respond differently to different situations or stimulus? It is because different people see things differently – and the determining factor that drives these different perspectives and emotions...
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