From a blank piece of paper to a global first

Max & Aegle is a health club that focuses on the bigger picture of wellness, underpinned by our strategic platform; Macro Health.
It was from this platform that we created the brand name and developed its visual and verbal identity, all while the club was under construction. A core component of the construction was the front and back end design and development of the clubs virtual home;
a dynamic website, acting as a principal business tool, that delivers a fresh look and a functional platform for members.

We developed iconography for the classes, studios and other club facilities, designed apparel for their teams and mindful of the audience and club capacity, we delivered targeted social and e-campaigns. To complement this a premium Membership Pack – including a limited edition card – was created for influencers and high profile guests. And a key aid to planning the Max & Aegle roll out was our mapping of the member journey, and creating a suite of financial, administrative and corporate stationery and interactive forms. The process will continue, as will the ongoing communication needs.

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