by Damon Webb | Jun 20, 2017 | News
Going deeper Many marketers talk about targeting ‘Millennials’ as if these are a ubiquitous group. The reality is that the demographic which today is given the name ‘Millennials’, in former times was called “Boomers”, Gen X, Gen Y, or any other catchy...
by Damon Webb | Jun 4, 2017 | News
Looking beyond ‘Millennials’ as a target sector In this article we take a look at the new Haagen Daz brand direction, in the context of the original ‘values’ based launch strategy – and deeper understanding of what drives ‘Millenial’ behaviour. (click link below to...
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