Delivering a modern brand for a modern business
Although one of the leading manufacturers of specialist trailers and farm equipment across the UK, Marshall’s brand identity didn’t support the ambitions and aspirations of this family owned corporation. Working very closely with the senior team we defined the values segments of their audience to pattern match them with the company values. To informed a clear direction for the Marshall Trailer brand revise; developing an identity that reflected not only their business needs but also that of their customers. This was then rolled out across all aspects of the brand; from external signage to internal stationary and templates, and from product branding to the livery of their articulated delivery lorries.