Creating a brand to embody a world of healthy taste

Working within the existing wellbeing world of Max & Aegle we developed the 100&TEN identity as a partner brand. To represent the
same principles and ethos. 
To achieve this we had to define the name and then create an identity that reflected its origins. The selected identity was then rolled out across a host of brand applications ranging from staff apparel, high-end menus and specific digital comms. 
All combined to deliver a world of healthy taste; for diners to enjoy either a quick bite or fine dining at their leisure.

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