by Damon Webb | Jul 11, 2017 | Case Study
UK launch and brand marketing Taking on the challenge of launching the world’s biggest frozen yoghurt brand across the UK; to
an audience that had little or no experience of
the category. Using the intrinsic healthy and fun personality of the brand, a series of...
by Damon Webb | Jul 3, 2019 | Case Study
Developing a brand for the global property market Working closely with the board at Amdec we began the visual development of a new offering in the industry; one that was focused on selling property opportunities directly to an investor database. The first phase work...
by Damon Webb | Jul 4, 2019 | Case Study
Brand development and activation At Public we are passionate about supporting entrepreneurial thinking and new enterprises. To this end we were delighted to help a close contact of ours develop an identity and suite of collateral templates for his adventure company....
by Damon Webb | Jun 20, 2017 | News
Going deeper Many marketers talk about targeting ‘Millennials’ as if these are a ubiquitous group. The reality is that the demographic which today is given the name ‘Millennials’, in former times was called “Boomers”, Gen X, Gen Y, or any other catchy...
by Damon Webb | Jun 4, 2017 | News
Looking beyond ‘Millennials’ as a target sector In this article we take a look at the new Haagen Daz brand direction, in the context of the original ‘values’ based launch strategy – and deeper understanding of what drives ‘Millenial’ behaviour. (click link below to...
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